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Curriculum of Subjects 

Communication is not an exact science. We can all get better at it!

Over the course of 20 years, I have built a solid foundation of journalistic knowhow that can help communications officers become even more effective at writing news stories, press releases, reports, portraits, columns and debate articles.


I offer my expertise on the following subjects:
 

  1. Sharing the good news
    a. The good story - where to find it and how to tell it. 
    b. News values - five official and five unofficial

  2. Writing with clarity
    a. The art of writing - 10 good practices. 
    b. The press release - 6 easy steps to writing a press release

  3. Interviewing with purpose
    a. The right sources - 4 kinds not to mix
    b. Interview technique - 10 keys to getting quality statements

  4. Composing the story
    a. Storytelling and genres - 4 models and 2 genres with 4 subgenres
    b. Editing and versionizing - 3 steps in editing and how to use different platforms

  5. Engaging in debate
    a. Basic rhetoric and discussion genres - how to persuade and display wit
    b. Framing the message - and the need to reframe it

  6. Getting on top of your work
    a. A communications strategy
    b. An effective work habit

  7. Understanding faith based organisations
    a. The power of meaning
    b. The source of faith
    c. The structures of tradition
    d. The advantages of religion in development work

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