In the role of a senior working partner, I offer to accompany you over the course of three months or more and offer personalized feedback. After each session, there will be an assignment with one-to-one follow-up.

​

Based on your needs and preferences, we will design a unique program from the following curriculum of subjects:

​

1. Sharing the good news
   a. The good story - where to find it and how to tell it. 
   b. News values - five official and five unofficial
   c. Exercise

2. Writing with clarity
   a. The art of writing - 10 good practices. 
   b. The press release - 6 easy steps to writing a press release
   c. Exercise

3. Interviewing with purpose
   a. The right sources - 4 kinds not to mix
   b. Interview technique - 10 keys to getting quality statements
   c. Exercise

4. Composing the story
   a. Storytelling and genres - 4 models and 2 genres with 4 subgenres
   b. Editing and versionizing - 3 steps in editing and how to use different platforms
   c. Assignment

5. Engaging in debate
   a. Basic rhetoric and discussion genres - how to persuade and display wit
   b. Framing the message - and the need to reframe it

6. Getting on top of your work
   a. A communications strategy
   b. An effective work habit

7. Assignment evaluated
   Certificate issued