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Training

Is your department in need of a communications booster? 

Book a whole day of training at one of your branch locations. Your communications officers will be supplied with an update on journalistic methods, identifying your key message and writing stories that inspire, inform and get straight to the point. We work with case studies from your own organization, put the tools into practice and evaluate together. 

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Choose five to six of the subjects from the curriculum.

 

I suggest:

  1. The good story - where to find it and how to tell it. 

  2. News values  - five official and five unofficial

  3. The art of writing - 10 good practices. 

  4. The press release - 6 easy steps to writing it

  5. The right sources - 4 kinds not to mix

  6. Interview technique - 10 keys to getting quality statements

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